AWS Unveils New Group Focused on Agentic AI to Drive Automation
The upcoming release of Alexa will showcase some of the new Agentic AI capabilities.

Amazon Web Services (AWS) has officially unveiled its new initiative focused on Agentic Artificial Intelligence (AI), a step toward helping users and businesses automate their daily tasks without needing to prompt systems.
According to an internal email seen by Reuters, the new group, which Swami Sivasubramanian will lead, is poised to shape the future of automation and innovation within the tech giant.
In Summary:
- Amazon has launched a new group focused on Agentic AI, led by AWS executive Swami Sivasubramanian.
- The initiative aims to automate tasks for users without the need for constant input, revolutionizing the way we interact with technology.
- Agentic AI could become a major revenue stream for AWS, according to AWS CEO Matt Garman.
- The upcoming release of Alexa will showcase some of the new Agentic AI capabilities.
- AWS is undergoing restructuring to support this focus on AI innovation, with significant changes to its AI and hardware engineering teams.
Swami Sivasubramanian currently serves as the Vice President of AI and Data at AWS. According to an internal memo from Matt Garman, CEO of AWS, Sivasubramanian will report directly to him as part of the new group’s strategic leadership. Garman also emphasized the significant potential of Agentic AI, calling it “the next multi-billion-dollar business for AWS.”
With this new group and focus on Agentic AI, Amazon plans to help businesses improve productivity by automating various processes, from customer service to data analysis and beyond. By leveraging its vast cloud infrastructure and AI expertise, Amazon aims to push the boundaries of what’s possible with AI-driven solutions.
Amazon teased some of the potential capabilities of Agentic AI with the upcoming release of an updated version of its popular voice service, Alexa, expected to launch later this month.
This release will showcase how Agentic AI can handle tasks autonomously, driving further innovation in the field of home automation, business productivity, and more.
As part of this shift, AWS has also undergone internal restructuring. Senior Vice President Peter DeSantis shared in another email that AWS is reorganizing several AI groups, including Bedrock and SageMaker, as well as its hardware engineering teams, to strengthen its AI and automation capabilities. These changes, along with the creation of a new group that combines customer experience and commerce, are designed to streamline operations and enhance the delivery of AI-powered services to Amazon’s customers.
Implications for the Future of AI and Amazon
This move is indicative of Amazon’s broader ambition to dominate the AI and automation landscape, building upon its successful cloud services model. By positioning Agentic AI at the forefront of its innovation efforts, Amazon is signaling its intent to further entrench itself in the AI-driven transformation of various industries, from retail and e-commerce to enterprise solutions.
The updated Alexa release, which will incorporate Agentic AI, is just the beginning. As Amazon continues to expand its AI offerings, it will undoubtedly shape the way consumers and businesses automate everyday tasks, unlocking a new wave of technological advancement.
Why This Matters to Consumers and Businesses
The implications of Amazon’s new Agentic AI initiative are far-reaching. For consumers, it means more powerful automation, more intelligent assistants, and a seamless integration of AI into daily life. For businesses, the move promises improved operational efficiency and enhanced customer experiences through AI-driven solutions that require less human intervention.