Thomas Cook India and SOTC Travel Launch Dhruv: India’s First Multi-Lingual, Voice-Enabled GenAI Advisor For Business Travel
Dhruv supports multiple Indian languages, providing assistance through chat, messages, and email.
Thomas Cook (India) Limited and SOTC Travel have partnered to unveil Dhruv, India’s first multi-modal, multi-lingual, voice-enabled GenAI advisor designed to revolutionize business travel.
Developed in collaboration with LTIMindtree, Voicing.AI, and Fairfax Digital Services, Dhruv is an advanced AI-powered platform that simplifies and enhances travel planning, booking, and management for businesses.
Madhavan Menon, Executive Chairman of Thomas Cook (India) Limited, commented, “Dhruv is our way of bringing cutting-edge AI technology to business travel, while preserving the essential human touch. Our collaboration with LTIMindtree and Voicing.AI is designed to increase efficiency and elevate customer experiences.”
Dhruv: The Smart AI Solution for Business Travel
India’s rapidly growing business travel market, expected to reach $20 billion by 2030, faces increasing travel needs and complex booking processes. Dhruv aims to address these challenges with a smart, user-friendly solution that offers personalized, real-time support. The platform seamlessly integrates voice assistants, booking tools, and customer support systems to streamline business travel management.
Sanjay Tugnait, President & CEO of Fairfax Digital Services, hailed the launch as a major breakthrough in corporate travel management. “Dhruv will transform how businesses manage travel, offering improved customer engagement, streamlined operations, and 24/7 support. With AI and real-time sentiment analysis, Dhruv will set a new benchmark for corporate travel services,” he stated.
Key Features of Dhruv: Multi-Language, 24/7 Support, and Fast Resolutions
Dhruv supports multiple Indian languages, providing assistance through chat, messages, and email. Its 24/7 AI assistance allows users to manage bookings, modifications, and cancellations at any time, while sentiment analysis ensures that responses are empathetic and accurate. For more complex queries, Dhruv smoothly transitions users to human agents without disrupting service.
The platform’s AI capabilities help reduce response times by up to 60%, delivering faster resolutions and significantly improving efficiency. Dhruv not only supports India’s business travel market but also contributes to the global AI industry, which is projected to exceed $300 billion in value.
Venu Lambu, CEO (designate) of LTIMindtree, added, “Dhruv is an AI assistant that thinks, plans, and responds like a human. We are excited to collaborate with Thomas Cook India, SOTC Travel, and Fairfax Digital Services to bring this game-changing innovation to businesses globally.”
